C2FO Helps Fuel Healthy, Risk-Free

Growth for HUmineral

From its headquarters in California, HUmineral produces a line of health products designed to boost the immune system, promote healthy aging and support cognition, said Candice Nicole, the company’s president and founder. You can find them in large and small retail outlets, specialty stores, pharmacies and high-end spas (such as the Agua Caliente Resort and Spas in Palm Desert, CA) and internationally.

“My personal goal when I started was
I wanted to be in every household,
in every kitchen cabinet, in every
bathroom cabinet, and that is still
my goal.”

Candice Nicole, President and
Founder of HUmineral

HUmineral’s challenge

Most of HUmineral’s income arrives via credit card payments, but 10% to 15% comes from large retailers that have payment terms as long as 60 days.

That’s a long time for a small business to have so much tied up in receivables. Nicole needed a better way to speed up those payments, boost HUmineral’s cash flow and fund business growth.

Why HUmineral chose C2FO

One of HUmineral’s biggest clients invited Nicole to use C2FO, the industry-leading platform for working capital, as a way to receive early payment.

Here’s how C2FO works: Large enterprises identify which invoices they might be willing to pay early and load them onto C2FO’s platform.

Their suppliers are then notified and invited to log in to the platform, where they can select the invoices they want paid early. The suppliers must offer a small discount in exchange for expedited payment.

C2FO’s platform sorts through thousands of such offers to find the ones that match the enterprise’s desired level of discount. The winners are then paid within days.

How C2FO helped HUmineral

Faster payment for a reasonable fee

C2FO allows HUmineral to be paid on its largest receivables faster. These are invoices worth anywhere from $10,000 to $30,000. Instead of waiting two months to get paid, Nicole can agree to a small discount and bring those funds in-house within days.

The cost of the discount is “just so minimal, it’s just almost unreal,” she said.

More money for marketing and growing the business

Using C2FO also has allowed HUmineral to avoid borrowing money from traditional lenders, which would charge far more in interest and fees.

HUmineral has been able to make bigger investments in marketing because it knows that it can tap into its unpaid receivables when necessary, thanks to C2FO.

That has allowed Nicole to hire a new marketing firm and pay for trade show sponsorships — moves she might not have made before.

“Having C2FO has really factored into a lot of the way we do business and what we are doing in terms of our shows and our marketing,” Nicole said.

Ease of use and flexibility

Nicole raves about how simple using C2FO is.
“It’s like, poof, clicking my fingers,” she said. “It’s so easy.”

That extends beyond the platform to the team that supports it. Whenever Nicole has a question or a problem, she can reach out to her contact at C2FO.

“And literally within five minutes, he’s responded,” she said. “It’s handled. It’s done.”

The Results

C2FO has delivered the best of both worlds to HUmineral. The company has found the funding it needs to keep growing — without having to seek help from banks and other traditional lenders.

Take control of your cash flow with C2FO

Tired of waiting 60 or even 90 days to get paid? Learn how C2FO accelerates payment on outstanding receivables.

“I don’t really like to borrow money, I
like to grow organically, and it’s been
a blessing that we have been able to
do that.”

Candice Nicole, President and
Founder of HUmineral c2fo

About C2FO

C2FO is the world’s on-demand working capital platform, providing fast, flexible and equitable access to low-cost capital to nearly 2 million businesses worldwide. Using patented Name Your Rate technology and a suite of working capital solutions, companies can get paid sooner by the world’s largest enterprises — unlocking billions in risk-free capital. C2FO’s mission is to ensure that every business has the capital needed to thrive and has delivered more than $220 billion in funding around the world. Founded in 2008 and headquartered in Kansas City, USA, with offices around the globe, C2FO is working to build a better, more inclusive financial system every day.